The Autopsy
1 campaign, opened on the table. Cause of death, prescription, and the 20-account test that proves whether the offer has a pulse.
Private practice · Revenue systems · Est. 2026
Your dashboard is green. Your pipeline is dead.
The GTM Doctor runs a small clinic for B2B revenue teams. He dissects the campaign, names the cause of death in 1 line, and writes a prescription you can run tonight. Every case becomes a reel. Every reel ends with a DX keyword that opens a file here.
01The practice
A private practice for pipelines that look healthy on the dashboard and die in the inbox.
Patients arrive with the same chart. Opens up, replies down, a forecast read out loud on Monday by people who stopped believing it in Q2. Somebody has already proposed a bigger list, a fifth SDR and an AI that writes the wrong email faster.
The Doctor does not motivate. He dissects. He opens the campaign on the table, reads the replies nobody read, finds the date the offer last changed, and names the cause of death in 1 line. Then comes the prescription: the fix in plain steps, with 1 thing to check tonight.
The method is GTM engineering. Signals instead of calendars. 20 accounts with a reason instead of 2,000 without. Automation that does the reading before anyone does the sending. Precision, context and timing beat more calls and more emails, every quarter, in every market the Doctor has seen.
The Doctor has no name. The coat says enough.
- Specialty
- Revenue systems. Outbound, signals, GTM engineering.
- Patients
- Founders, sales leaders, RevOps, agencies. Anyone who reports a number they have never read.
- Bedside manner
- None on record.
- Consultations
- By case file, on this page. The Doctor reads every one.
- Fees
- Discussed after the diagnosis, never before.
- Clinic hours
- Whenever your dashboard is green.
02Conditions treated
The clinic treats 12 conditions at present. Each one has a reel, or is getting one. Files marked DX are open on this page once the reel is out.
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01
DX REPLIESon file
Reply-rate hallucination
A reply rate read out loud on Monday, mostly made of people asking you to stop.
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02
DX AUTOPSYfile opens with the reel
Consistency poisoning
The same dead offer sent every week for 3 months, on advice.
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03
DX SPAMfile opens with the reel
Burned domain
Sends doubled, pipeline halved, and a 58% open rate that belongs to security software.
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04
DX COMAfile opens with the reel
Coma ward
Hundreds of buyers already connected to you, asleep in your network for 2 years.
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05
DX TRIAGEfile opens with the reel
Waiting room syndrome
A sequence full of people who could never sign, kept alive by opens.
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06
DX PAINfile opens with the reel
Same headache
10 vendors, 1 pitch about efficiency, and the cheapest one wins.
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07
in observation
Activity theatre
400 touches a week, 0 meetings, and a dashboard that applauds.
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08
in observation
Pipeline delusion
A full pipeline and a flat quarter. The deals are decided by people you never met.
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09
in observation
Forecast fiction
Stages that record what the seller did, read as what the buyer will do.
-
10
in observation
AI SDR overdose
10x the emails nobody asked for, now written faster.
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11
in observation
Handoff fracture
Marketing sends a name. Sales receives a stranger and calls it garbage.
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12
in observation
Founder dependency
2 sales leaders in 18 months, and every deal still closed by you.
03How a consultation works
4 steps. The first one takes you 5 minutes. The last one is where most teams finally stop guessing.
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1
Intake
File the case at the bottom of this page. What you sell, who you send to, what the numbers did, what you already tried. No deck.
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2
Autopsy
The Doctor reads the chart: the sequence, the replies, the list, the date the offer last changed. The wrong guess gets named too.
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3
Diagnosis
1 line. The cause of death, written where the whole team can read it. Most dead campaigns were never alive. They had a schedule.
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4
Prescription
The fix in plain steps, with 1 thing to check tonight. Cases that need surgery get a treatment plan from the clinic.
The Rebuild
A signal-based outbound system. The triggers that start a sequence, the enrichment that qualifies, the 5 gates, the message, the measurement. Built, documented, handed over.
Rounds
The Doctor on call. The system reviewed on a schedule, the dashboard kept honest, the next experiment prescribed before the quarter asks for it.
Fees are discussed after the diagnosis. Book a consultation
04Case files · 1 on record
Each file is 1 reel. Symptom, the guess everyone makes, the diagnosis. The prescription is locked until you enter the chart. New files open as reels are published.
Your reply rate is mostly people asking you to stop, and you read it out loud on Monday as good news.
- Symptom
- The number went up, so you celebrated. The number went down, so you blamed the list. Nobody opened the replies.
- The wrong guess
- The list. So the next 500 contacts get the same email.
Diagnosis
A metric that counts a reply and never reads it. Out-of-office, unsubscribes and "wrong person" all got counted as wins.
Prescription · The reply audit · Locked
05House rules
Most GTM teams are addicted to motion. The Doctor treats the system, then the symptom.
- 1/5Precision over volume.20 accounts with 1 reason beat 2,000 with none.
- 2/5Context over activity.Timing belongs to the account, never to the weekday in your sequence.
- 3/5Systems over heroes.A fifth SDR scales the activity. The bottleneck was the list.
- 4/5Truth over comfort.The Doctor teaches. Pleasing you was never on the chart.
- 5/5Humour as truth serum.The universe does not care about your open rates.
06Book a consultation
Describe the symptom in your own words. The Doctor reads every file and replies by email with a diagnosis. Cases that need surgery get a treatment plan from the clinic.
Bring the dead campaign.
No pitch decks. No "hope you're well". Just the chart: what you sell, who you send to, what the numbers did, what you already tried.
- Read within the week
- Diagnosis by email
- No name on the coat
You're not wrong. You're just lazy in your logic.
GTM Doctor